Flori Jewellery Privacy Policy

(As of January 1, 2024)

This data protection declaration gives you an overview of how your data is processed at Flori Jewellery.

If you have a question about this data protection declaration or the topic of data protection at Flori Jewellery, you can contact our data protection team at info@flori-jewellery.ch or send an email to our data protection team. To exercise this, including withdrawing consent for marketing purposes, unsubscribing from the newsletter, etc. For more information, see the sections What data protection rights do I have? and contact person.

How you can read these Privacy Notice: We offer you various ways to read this privacy policy. First of all, you will find some very basic information in this section. We have then sorted this data protection declaration according to topics relevant to you and divided it into individual chapters accordingly. If you are already a “professional”, jump directly to individual chapters.

We have preceded each chapter with a short overview text. This overview text briefly summarizes the content of the chapter. If you just want to get a quick overall overview of all data processing, we recommend reading the overview texts. If you would like to familiarize yourself with the details, you can click on “More” below the respective overview text. You will then be shown the full content of the chapter.

We have avoided cross-references as often as possible. This means that all information is explained coherently, no matter which chapter you are currently reading. However, if you read this Privacy Policy from beginning to end, you may notice repetition of text. We couldn’t completely avoid a few cross-references. For example, we have summarized all country-specific data processing in a separate chapter and always refer to this chapter if country-specific data processing occurs.

What you will learn in this Privacy Notice:

• Which data is stored by Flori Jewellery.
• What we do with this data and why it is needed.
• What data protection rights and choices you have.
• What technologies and data we use to personalize and tailor our services and content to provide you with a safe, simple, seamless and customized shopping experience.
• What technologies and data we use for advertising, including the tracking technologies used.

1.What data does Flori Jewelery process?

Depending on whether you contact us online, by telephone or otherwise, different data from different sources may come into play. You provide us with much of the data we process when you use our service or contact us, for example when you register and provide your name or email address or address. However, we also receive technical device and access data that is collected automatically when you interact with our Services. This could, for example, be information about which device you use. We collect further data through our own data analyzes (e.g. as part of market research studies and customer reviews). We may also receive information about you from third parties, such as credit reporting agencies and payment service providers.

When we say “your data” we mean personal data. This is any information that would allow us to identify you immediately or when combined with other information. Examples: your name, your telephone number, your customer number, order numbers or your email address. Any information that does not allow us to identify you (even when combined with other information) is considered non-personal information. Non-personal data is also referred to as anonymous data. If we combine your personal information with anonymous information, all data in that data set will be considered personal information. If we delete personal data from a piece of information or a data set about you, then the remaining data in that data set will no longer be considered personal data. This process is called anonymization. In general, if we ask you to provide certain personal information, you can of course refuse to do so. You decide what information you give us. However, we may then not be able to provide you with the services you require (or not optimally). For example, we cannot have packages delivered without providing a delivery address. If only certain information is required in connection with a service (mandatory information), we will inform you of this by means of an appropriate label.

1.1 Profile information

Profile data is personal and demographic information about you (so-called master data) and your individual interests that you provide to us when registering for your customer account. Your profile data includes, for example:

• Your first and last name
• Your contact details
• Your preferences, e.g. regarding brands, product types or styles
• Demographic information such as your gender, age and location
• Mandatory information is usually your name, your email address and a password of your choice.
• Your email address and password will later form your login data.

For the use of restricted, paid or personalized services, additional mandatory information may also be required, such as your date of birth or your title (e.g. to be able to direct you to the Zalando shop homepage that matches your gender) or your preferred brands and clothing styles.

Profile data may also include further information about you and your interests. These can be collected as part of registering for the service or added later. This is the case, for example, if you later add voluntary information to your profile or if you want to use your customer account to register for a service that requires additional mandatory information.

1.2 Contact details

If you contact us, we will collect your contact details. Depending on how you contact us (e.g. by telephone or email), your contact information may include your name, postal addresses, telephone numbers, fax numbers, email addresses, details of your social network profiles (e.g. we receive your Facebook ID if you contact us via Facebook), user name and similar contact details.

1.3 Purchase data

When you order something from Flori Jewellery, we collect your purchase details. Depending on the type of purchase and the processing status, the purchase data may contain the following information:

• Order number
• Details about the items purchased (name, size, color, purchase price, etc.)
• Information about the payment method
• Delivery and billing addresses
• Notices and communications related to purchases (e.g. cancellation notices, complaints and customer service communications)
• Delivery and payment status, e.g. “Done” or “Shipped”
• Return status, e.g. “Successfully completed”
• Information from service providers involved in executing the contract (for mail order purchases, for example, tracking numbers from parcel service providers)

1.4 Payment details

We offer you the common payment methods in online trading – in particular advance payment, credit card, PayPal or invoice. To make the payment, we collect the payment data you provide. We receive further payment data from external payment service providers and credit agencies with whom we work to carry out payments and check creditworthiness. We only pass on data to our payment service providers that is necessary for payment processing.

Examples of payment details include:

• Preferred method of payment
• Billing addresses
• IBAN and BIC or
• Account number and
• Bank routing number
• Credit card details
• Credit data

The payment data also includes other information that is directly related to payment processing and credit checks. This applies, for example, to information that external payment service providers use for identification, such as your PayPal ID (if you pay with PayPal).

1.5 Interest data

When you interact with our Services, we collect data that helps us learn what content, topics, products, product types, brands or styles you are interested in. For example, we may infer which styles and product categories you are interested in from shopping data, wish list contents and your age (where this information is available to us) and through comparisons with users with similar characteristics. This means we can show you the products that are likely to be most relevant to you first the next time you search.

In addition to the interests you communicate directly, we may also derive your interests from other data we collect. For example, if you repeatedly visit a certain area of Flori Jewellery, we can infer your interests from your access data as part of the usage analysis (e.g. we can deduce that you may be interested in sports if you regularly visit the “Sportswear” category or products order from this category).

For this purpose, we also receive information and statistics from our external advertising partners about demographics (such as age, gender, region), device and access data and the interests of our users. We ensure that our advertising partners only provide Flori Jewelery with aggregated, encrypted data or data that is anonymous to Flori Jewellery, so that we cannot assign the data to a specific person, in particular to a specific user. This information can help us to better understand our users, for example in the context of customer structure analyzes and user segmentation.

1.6 Messages, conversation content

If you communicate with us or other users about products (e.g. product reviews) and other topics by telephone, post, social media services, contact forms or in any other way, we record the content of your communications.

If necessary, we will forward your messages to the office responsible for your concern, such as partner companies or manufacturers. In the event of a possible forwarding to another company (e.g. if you send us feedback to the manufacturer of a product), you of course have the option of informing us that your data should only be used by Flori Jewellery. In this case, we will not forward your request to the responsible body or only without your personal information, provided your request can be processed in this way.

If you send us messages for other users using functions intended for this purpose (e.g. product reviews), we can publish these within our services.

1.7 Location data

For certain purposes, we also collect data about your device’s current location when you use our Services.

If you share your device’s location services with a Flori Jewelery app, website or other online service, Flori Jewelery will process the location data collected from your device and provided to us in order to provide you with location-based services.

2. What does Flori Jewellery use my data for?

In this chapter we also inform you on which legal basis (legal basis) we process data for the individual purposes. Depending on the legal basis on which we process your data, you may be entitled to special data protection rights – in addition to your existing data protection rights such as the right to information. For example, in some cases you have the right to object to the processing of your data.

3. Personalized Services